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Streetwear is a unique blend of fashion and pop culture, and two brands that have successfully navigated this intersection are Nerdunit and Smiley. Nerdunit is a streetwear brand founded in 2011 by fashion designer Ronald Chew, while Smiley is a global lifestyle brand that was created in 1972 by French journalist Franklin Loufrani. Despite being from different eras, both brands have a distinct and recognizable aesthetic that has helped them stand out in the competitive world of streetwear.
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