"Rich Culture Club” collection portrays the journey of the new culture kids who strive to grow in the streetwear culture and to become an inspiration to others.

The word “Rich” focuses on not money but how the kids of today are always “Rich” with knowledge and ideas.

Always striving to progress , learn and share their knowledge to the culture for the culture.

The design language is taken from the Resort & Yachting lifestyle, where bold texts and graphics are used in the garment designs.